Where do you broadcast?
Count your stations by market size. The estimate reads the size band rather than the individual market, so this gives you the same number as naming every market, and it stays quick across a large group.
Add at least one station to continue. Put a number against any market size band.
How many audience profiles do you have?
Your first-party data across every station: email subscribers, app users, contest entrants, CRM contacts. One combined number, and a rough one is fine.
Add your profile count to continue. If you're not sure, your best estimate works.
across 0 stations
What's behind the number
This is not what your stations are worth today
A database you already own is not the same asset as a database that is being worked. The number above is what these three streams produce when they are run as a system, which is the part Audience supplies.
Put simply: the profiles you have today are the starting point for this number, not the number itself.
Your inputs
Across all stations, duplicates included. Change it and the estimate updates.
Our standard is 24, about twice a month. Change it and the estimate updates.
By market size
| Market size | Market scaling | Stations | Promotions / yr | Annual estimate |
|---|
What sits behind each line
Three revenue streams, added together and scaled to the size of the markets your stations sit in. Bigger markets carry bigger sponsor budgets, so the same activity is worth more in New York than in Knoxville.
- Promotions. Sponsor-backed contests, giveaways and sweepstakes sold into your existing inventory, run at a steady pace rather than in bursts around ratings periods.
- Leads. The entrants those promotions capture, qualified and packaged into something an advertiser will pay for on its own, separately from the promotion that captured them.
- Audience profiles. The recurring value of a first-party database that is permissioned, current and marketable, rather than a list that ages in a spreadsheet.
The number assumes the streams run together, because they feed each other: promotions grow the database, the database makes the next promotion cheaper to fill, and the leads sell against both.
Book a call to unlock new revenue with Audience
Bring this number to a short call and we'll turn it into a plan: your exact markets, the promotions that fit your inventory, and what it takes to start capturing this.